#GROWWITHYOURBROS

CAMPAIGN
BRANDING
MOTION

SUPER GRAPHICS: Trinity Tubbs 
STATIC IMAGES / STILLS: Morgan Guerrieri, Jenna Vineyard
MOTION GRAPHICS: Sierra Chisenhall
QC: Morgan Guerrieri 

In this project we were tasked to create a campaign based around Detroit’s sport team Red Wings and a prompt word which ours was ‘COLLABORATION’ . In our campaign we wanted to tackle the issues stemming around toxic masculinity in sports culture - spefically with young college age men who have the ‘frat boy’ type mindset to remind them it’s okay to be a team player, cleaning up after yourself, and being there for others in support. 

The people I worked with on this project were Jenna Vineyard, Morgan Guerrieri, Trinity Tubbs. 

FINAL PRODUCT

ASSETS I CREATED

Along with imagery editing / still asset creation. 

SKETCHES/PROCESS