#WHYVOTE

ACTIVISM
BRANDING
MOTION

STILL ASSETS: Sierra Chisenhall, Willam Darby
VLOG CREATION: Willam Darby
MOTION GRAPHICS: Sierra Chisenhall

In this project I was tasked in a group project with William Darby to create a campaign to encourage young college students to vote for the #WHYVOTE Usa Competition . Our campaign focused on first time voters who were hesitant to use their civic duty and vote, using pushy and gritty aesthetics along with sharp words and bratty tone - we thought this way would help boost motivation while visually appeal to younger first time voters. For our product delivery we had to create 1 motion piece, 1 vlog or thought piece and 3-6 still images for social media which is why the smaller ones are 1:1.

FINAL PRODUCT

ASSETS I CREATED

SKETCHES/PROCESS