TRANS TRUTH

ACTIVISM
BRANDING
IDENTITY

STILL ASSET CREATION: Sierra Chisenhall, Lauren Mehl 
LOGO ANIMATION: Sierra Chisenhall
MERCH BRANDING: Lauren Mehl 
SUPERGRAPHICS: Lauren Mehl 

In this project I was tasked in a group project with Lauren Mehl to rebrand an idea and turn into a campaign, we decided to go the political route and rebrand the idea of what “Transgenderism” is and how it isn’t a threat to parents who aren’t too sure about it / more conservative leaning to change their minds and love their kids unconditionally and accept them fully for who they are using Right-Wing Media-like tatics.  Many images were taken from the Digital Transgender Archive.  The campaign include a logo lockup and branding system then we were to take that brand and create assets that included digital assets, merchandise, billboards and posters.

FINAL PRODUCT

ASSETS I CREATED

 

SKETCHES/PROCESS